April 2018 - October 2019
The Fitplan chapter was a highlight not only because of the opportunity to reimagine workout experience for thousands of people. It was something that gave me long-lasting inspiration for my own fitness journey that lasts to this day.
Redesigning existing product always comes with the heavyweight of responsibility, addressing current usability issues, legacy dependencies, and expectations of the existing user. It was worth it!
Fitplan is taking guessing out of your workouts.
It was crucial to develop a vision for the future product and have a NorthStar Design for Fitplan. A North Star allows us to build the roadmap while gradually redesigning each pillar and creating a cohesive user experience journey for new and existing users. Design research was instrumental in how I validate the design hypothesis.
"Dream" is one of the most powerful Design Principles I've employed. I design experiences for scale, and this principle is one of the core pillars of how I lead design. The original idea of "Dream" as a design principle belongs to my life partner David. He was using this principle to teach his sons some of the approaches in graphic design.