I lead the Experience Design Discipline for EA SPORTS FC, overseeing the XD vision, strategy, and execution of the player's experience. My focus is on delivering seamless, accessible and well-crafted experiences across all game touch points, bringing the very best of where human design and AI meet.
I spend my hours reading, writing, designing, and experimenting with technology. I test ideas. Recently I built a good-habits app Just One Thing and an Agentic Perfume Finder on Hugging Face. What excites me is the space between what is and what could be and how imagination can change the way people interact with technology. I founded Colorpond as my outlet to pursue these interests.
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