Travel reimagined

Travel reimagined

The way people travel today is different and the way they choose property has also changed. Instead of hard selling property give them the reason to go to a certain destination.  Travel is about inspiration, aspiration, and expectation.

MY ROLE

  • Develop a new vision for a holistic product
  • Competitive analysis
  • North Star Strategy and rollout development
  • Peer review & preliminary validation
  • Hi-Fidelity Mocks

The results, published in 1997 in the Journal of Experimental Social Psychology, found that regardless of the type of trip, vacationers were happier in the period leading up to their time off than during the vacation itself. Regardless of the type of trip, vacationers were happier in the period leading up to their time off than during the vacation itself.

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Anticipation-full & friction-less

Anticipation-full &         friction-less

Use a story to help people immerse in anticipation. Storytelling experiences unlock customer's ability to expand the mind, unlock the heart and ignite the spirit. Conscious click reduction to streamline the experience.

PRINCIPLES

  • Storytelling the journey and joy of travel
  • Click reduction throughout the flow
  • Influence mood and interest
  • Humanize the type
  • Storytelling the journey and joy of travel
  • Click reduction throughout the flow
  • Influence mood and interest
  • Humanize the type
Home V3.1

Mood

A temporary state of mind or feeling.

Mood

A temporary state of mind or feeling.

Interest

A state of curiosity about something.

Interest

A state of curiosity about something.

  • Dynamic
  • Always changing
  • Makes us act fast & irrational
  • Dynamic
  • Always changing
  • Makes us act fast & irrational
  • Stable
  • Long lasting
  • Makes us move steadily
  • Stable
  • Long lasting
  • Makes us move steadily
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Humanizing the type.

City, country, destination, location, currency... All of it appears is still a visual design. To make sure it's readable and legible we need to choose the right typeface. How letters come together, how sentences form information. 

Type
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Choose a shape. Commit.

Choose a shape. Commit.

Contrast is important not only for colors to pass AA, a contrast of shapes makes it easier to recognize what is a button, what is not a button. Move away from ambiguous stuff, make your customer's way to the perfect vacation place, destination perfectly clear. For this project I moved away from semi-round corners, I commit to round shaped buttons and square everything else.

Contrast is important not only for colors to pass AA, a contrast of shapes makes it easier to recognize what is a button, what is not a button. Move away from ambiguous stuff, make your customer's way to the perfect vacation place, destination perfectly clear. For this project I moved away from semi-round corners, I commit to round shaped buttons and square everything else.

Shapes

What date is today?

What date is today?

Every time I looked up the calendar I wondered, what date is today? that same question is raised in a traveler's head. Let's help them find themselves in the today moment to plan for the future.

Every time I looked up the calendar I wondered, what date is today? that same question is raised in a traveler's head. Let's help them find themselves in the today moment to plan for the future.

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Searching vs. Finding

Searching vs. Finding

What language is used gives the right or the wrong notion around what is about to happen. Is it continuous action or an amazing find? 

What language is used gives the right or the wrong notion around what is about to happen. Is it continuous action or an amazing find? 

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Search results page - SERP

Search results page - SERP

Collapsable cards with layered information let you view more details about each property without leaving search results page. 

Collapsable cards with layered information let you view more details about each property without leaving search results page. 

SERP 1.0
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Property detail page

Property detail page

Big editorial images that invite to get immersed in the ultimate experience of the property. Floating buttons to contact an owner and book. Top amenities, facts why this property is right for you. 

PDP (1)

Reviews

Reviews

Instead of making a traveller read reviews we can just pick the keyword and quantitative summary of it, so in this case a traveler does not have to read hundreds of reviews, it's just that "67% of people say that it's really close to downtown", or "78% of people said wifi was slow". And you can scroll through all reviews without leaving this page. Additionally, reviews have a framework: What was good, what could be better, and additional notes. So the traveler does not stare at the blank review and wonders what makes a good review.

Instead of making a traveller read reviews we can just pick the keyword and quantitative summary of it, so in this case a traveler does not have to read hundreds of reviews, it's just that "67% of people say that it's really close to downtown", or "78% of people said wifi was slow". And you can scroll through all reviews without leaving this page. Additionally, reviews have framework: What was good, what could be better, and additional notes. So the traveler does not stare at the blank review and wonders what makes a good review.

Reviews