Slate logo & app

Slate logo & app

BRANDING, LOGO DESIGN, iOS APP DESIGN

Slate is on-demand cleaning and laundry services in New York. Build your perfect combination of visit frequency and duration. Skip days, pause weeks and cancel easily at any time.

This is the process I've developed and honed working with my clients for the past 11 years. There is no one size fits all and a lot of times I'm jumping in what's the most critical need at the moment. But normally here is the full scope of steps I might go through to get you where you need to be. Clients and teams are regularly plugged into this process. 

This is the process I've developed and honed working with my clients for the past 11 years. There is no one size fits all and a lot of times I'm jumping in what's the most critical need at the moment. But normally here is the full scope of steps I might go through to get you where you need to be. Clients and teams are regularly plugged into this process. 

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ABOUT THE PROJECT

Trusted. Trained. Insured

A smart task-management app that makes it easy for you to ensure everything gets done the way you want. Other cleaning services usher a rotating cast of strangers into your home, leaving your favorite mug in a new hiding spot after every visit. Slate is the only service that pairs you with one amazing Keeper™ who will learn your personal preferences and earn your trust. You'll get quick, useful updates on your phone (and via Slack). Slate does the very best to find and train the right person for customers.

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WHY TEPEE

Every logo is an outcome of 100 ideas. I listen to my client, I make notes and I sketch hell out of ideas. With logos, you need to exhaust every single possibility to find the most recognizable, simple, relatable logo my client will carry for years and years, hopefully. In this case, my client had a vision - it's all about your house your place, your world. It's all about that place you come to after work. It's that place you want to keep clean but not always have time for it.

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