STATEMENT

Become your own wedding planner with a virtual wedding binder that provides ease of planning, budgeting, scheduling and communicating with vendors.

Become your own wedding planner with a virtual wedding binder that provides ease of planning, budgeting, scheduling and communicating with vendors.

Engaged gives a couple all the tools needed to be their own wedding planner. By combining a robust, smart, integrated budgeting and scheduling tool with a vendor engagement platform, brides and grooms will benefit from increased transparency and control. Sidestepping an industry we believe is ripe for massive adoption and therefore disruption.

Engaged gives a couple all the tools needed to be their own wedding planner. By combining a robust, smart, integrated budgeting and scheduling tool with a vendor engagement platform, brides and grooms will benefit from increased transparency and control. Sidestepping an industry we believe is ripe for massive adoption and therefore disruption.

CONTEXT

30th of January 2016 was official kick-off meeting between me and two amazing co-founders: Kate and Christina. They had a vision for a new approach in wedding planning. It was meant to be an iOS App. It triggered a set of question from me to them that paints the picture of what they wanted. Who is usually the initiator of the wedding preparation: he or she? male or female?  Who is dealing with all of it the most? How does the budgeting tool look like now? What are the main steps budgeting? 

30th of January 2016 was official kick-off meeting between me and two amazing co-founders: Kate and Christina. They had a vision for a new approach in wedding planning. It was meant to be an iOS App. It triggered a set of question from me to them that paints the picture of what they wanted. Who is usually the initiator of the wedding preparation: he or she? male or female?  Who is dealing with all of it the most? How does the budgeting tool look like now? What are the main steps budgeting? 

SPENDING BUCKETS

45%      15%      10%      6%

45%     15%     10%     6%

Venue & Catering

Venue & Catering

Jewelry

Jewelry

Photo & Video

Photo & Video

Photo & Video

Accessories

Accessories

COMPETITORS

ww
theknot
loverly

INFORMATION ARCHITECTURE

I always map out information architecture. That helps me understand how an application will scale in the future. How complex it can get and what is the food and water of this product. This is just a sneak peek of how the Information architecture evolved but it got very extensive: from onboarding to the step-by-step timeline sequence.

I always map out information architecture. That helps me understand how an application will scale in the future. How complex it can get and what is the food and water of this product. This is just a sneak peek of how the Information architecture evolved but it got very extensive: from onboarding to the step-by-step timeline sequence.

IA

BRAND COLOR

The brand palette is very critical for every brand. Color is just like language - it sends the message. It has to be gender neutral. A wedding is an intimate and a very important event in people's life. It does not matter whether it's between man & man, or woman & woman, or woman and man. It's time to embrace this fact on all levels - color, imagery, voice & tone...

The brand palette is very critical for every brand. Color is just like language - it sends the message. It has to be gender neutral. A wedding is an intimate and a very important event in people's life. It does not matter whether it's between man & man, or woman & woman, or woman and man. It's time to embrace this fact on all levels - color, imagery, voice & tone...

Oh, My Gold!

Oh, My Gold!

Collor@2x

VISUAL STRATEGY

The main shift that differentiates this app from other is that EngagedApp is with you on day 1. You get to scratch, change, update anything! It has a notepad and doodly style that is so inviting to explore, imagine, try, discover, share, enjoy!

The main shift that differentiates this app from other is that EngagedApp is with you on day 1. You get to scratch, change, update anything! It has a notepad and doodly style that is so inviting to explore, imagine, try, discover, share, enjoy!

Icons

FEATURES

  • Bride profile
  • Private chat
  • Budgeting
  • Split payments between parties
  • Bride profile
  • Private chat
  • Budgeting
  • Split payments between parties
  • Timeline & checklist reminder
  • Piggy alert
  • Recommendations
  • Vendors marketplace
Snap shots – 1

CLOSE UP FLOW

Everything begins on the stage of onboarding or discovery. Big hit targets, big type. You are not going to miss a button! And it's also fun.

Everything begins on the stage of onboarding or discovery. Big hit targets, big type. You are not going to miss a button! And it's also fun.

Snap shots
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