Become your own wedding planner with a virtual wedding binder that provides ease of planning, budgeting, scheduling and communicating with vendors.
There are a lot of instances where people are concerned with AI, but auto filling property amenities ain't one of them. Today vacation rental owner (ages between 45-75yo) is forced into manual labor of filling amenities on HomeAway manually. Machine learning and AI can scan a photo or an owner can take a photo using the Dragonfly app to auto-populate 100+ amenities into the property detail page.
Engaged gives a couple all the tools needed to be their own wedding planner. By combining a robust, smart, integrated budgeting and scheduling tool with a vendor engagement platform, brides and grooms will benefit from increased transparency and control. Sidestepping an industry we believe is ripe for massive adoption and therefore disruption.
Have you observed a Dragonfly? They are the ultimate inspiration for this project. Dragonflies are fascinating hunters, they can perfectly predict their prey’s future movements. The choreography of the flight is mesmerizing and the colors emphasize its beauty. They have bright colors. So the precision and efficiency are the core factors and inspiration for the app name, feel, and style. The ease and the precision of scanned amenities is the dragonfly.
30th of January 2016 was official kick-off meeting between me and two amazing co-founders: Kate and Christina. They had a vision for a new approach in wedding planning. It was meant to be an iOS App. It triggered a set of question from me to them that paints the picture of what they wanted. Who is usually the initiator of the wedding preparation: he or she? male or female? Who is dealing with all of it the most? How does the budgeting tool look like now? What are the main steps budgeting?
MICRO & MACRO
Set the foundation. Scale it.
The same amenity can have multiple synonyms, also the translation could be lost so the bi-lingual vacation rental owner can choose how many synonyms to link to each amenity to help foreign travelers understand it better. That same simple component could be reused on the property detail page.
A brand needs voice, motion, color, pattern, interaction foundation in order to scale fast and at a high level of quality. To preserve craft and move fast you need design system.