I'm Liliia Mandrino, User Experience Director at Electronic Arts, currently building a world-class design team and User Experience Design discipline. I help companies build teams and digital products. I'm developing a framework for collaboration between various disciplines in pursuit of delivering products that people love. Research and data-driven insights are instrumental in how I work and help teams creating meaningful and engaging experiences.
"Great user experience is not a coincidence; it's a set of well-orchestrated steps."
Experience design has always been my passion. I love the multisensory aspect of it, where sound and haptics connect what we see and what we do on the screen into memorable and empowering experiences.
I dedicated over ten years for ongoing independent training and skill development, including Neuroscience, Behavioral Psychology, Product Design, Experimental Design, and Research.
Sharing some of the most recent books I read. Topics I enjoy are in Psychology, Neuroscience, Research, Graphic Design, Product Design, Innovation, Product Development, Venture Capital, Human Performance, Fitness, and Wellness.
The Snowball: Warren Buffett and the Business of Life
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World
WA: The Essence of Japanese Design
Design: Vignelli: Graphics, Packaging, Architecture, Interiors, Furniture, Products
Saul Bass: A Life in Film and Design