L3

About

Liliia is a multidisciplinary Experiential Designer. Born in Ukraine and now based in Austin, TX  helping companies, startups, and individuals build their ideas into digital experiences, elevating brand recognition and setting up the design foundation for scale. Areas of expertise: art direction, design strategy, design research, behavior design, foundations and design systems across all digital mediums. Liliia is passionate about design as a visual language. Design enables technology, makes it accessible to people where they are empowered to do something they could not before. Design delivers technology and power to the people and design language has been always largely about systems that create scalable and adaptive products without compromising the experience. A stellar design system is essential to building a better and faster product. Design language is a living system, it evolves. Always. That means work is never done or finished. Learn more about Liliia on Linkedin.

2017 - Behavior Design Boot Camp
By BJ Fogg, Stanford Behavior Design Lab

2017 - An Introduction to Consumer Neuroscience & Neuromarketing
Certification Date License 4X4744K7PL26

2016 - Responsive Website Basics: Code with HTML, CSS, and JavaScript
Certification DateApr 2016 – Present License 66YSQRSPS4S6

2013 - Responsive Design, Clever Tricks and Techniques
Vitaly Friedman

About

Liliia is a multidisciplinary experience designer and art director. Born in Ukraine, She's based in Austin, TX and helping companies, startups, and individuals build their ideas into apps, websites, brands, and design language. Her areas of expertise are an art direction, design strategy, design execution & production across all digital mediums. Learn more about Liliia's career path on Linkedin.

Recently

2018 - HomeAway is still a place where Liliia makes an impact. She also committed her "after work hours"  to a 13 yo girl Emma (emmayang.com) to help her design a mobile app for patients with Alzheimer's. Emma and her ideas won MIT Award for Brain Health Challenge and were featured in FastCompany online magazine. 

Along the way worked with two amazing co-founders to create a mobile app, Engaged, for couples who are about to get married and who need help budgeting, planning, and connecting with vendors. 

2017 - Liliia is working at HomeAway as an Experience Design Lead on Design Systems helping company to set the foundation for the scalable product defining patterns, components, brand assets and it's consistency across all platforms. That same year Liliia collaborated with in-house research defining partner user persona and helped organize companywide cadence and a global readout as well as designing the single source of truth for an internal audience to refer to while building user journeys and developing a product.

2016 - Liliia got onboard at HomeAway. She was working on Partner experience and been fortunate to have an opportunity to design the very new and first Marketplace from scratch. Owner's stats and dashboard design were also set up by Liliia.

2015 - Liliia landed in Austin, TX. Studied neuroscience remotely at School of Business in Amsterdam, dove into behavior design by Stanford based Ph.D.  BJ Fogg. Continued to work with agencies worldwide. Liliia believes that design can make this world better. Helped an agency Aquent to design and ship numerous projects for a lot of US-based clients. 

 

Recently

2018 - HomeAway is still a place where Liliia makes an impact. She also committed her "after work hours"  to a 13 yo girl Emma (emmayang.com) to help her design a mobile app for patients with Alzheimer's. Emma and her ideas won MIT Award for Brain Health Challenge and were featured in FastCompany online magazine. 

Along the way worked with two amazing co-founders to create a mobile app, Engaged, for couples who are about to get married and who need help budgeting, planning, and connecting with vendors. 

2017 - Liliia continues working at HomeAway now as an Experience Design Lead on Design Systems helping company to set the foundation for the scalable product defining patterns, components, brand assets and it's consistency across all platforms. That same year Liliia collaborated with in-house research defining partner user persona and helped organize companywide cadence and a global readout as well as designing the single source of truth for an internal audience to refer to while building user journeys and developing a product.

2016 - Liliia got onboard at HomeAway. She was working on Partner experience and been fortunate to have an opportunity to design the very new and first Marketplace from scratch. Owner's stats and dashboard design were also set up by Liliia.

2015 - Liliia landed in Austin, TX. Studied neuroscience remotely at School of Business in Amsterdam, dove into behavior design by Stanford based Ph.D.  BJ Fogg. Continued to work with agencies worldwide. Liliia believes that design can make this world better. Helped an agency Aquent to design and ship numerous projects for a lot of US-based clients. 

 

Earlier

2011 -2015 Liliia founded an agency in Ljubljana, Slovenia. Continued working with clients worldwide while living in a beautiful city. During those years Liliia has been living through primarily night shifts to bridge the time zone gap between clients in Sydney, London, New York, San Francisco, Los Angeles, and Berlin. She managed 360 execution on every project from start to launch as well as helped agencies in times of overload. Back in 2011 -2015 she was designing, planning, outsourcing dev talent, and selling CMS Themes, Templates, PSD assets on Themeforest and CreativeMarket. Worked at many agencies worldwide, freelanced a bunch and currently working as an in-house product designer @HomeAway.

2005-2011 While getting my Masters degree in German and Psychology, Liliia got her first gig back in 2005 working for templatemonster.com - good ol’ times. She watched this company grow from a 5-bedroom apartment with 15 people into 300 people and an office. Over those years Liliia designed 1800+ variations of layouts for desktop and mobile, eCommerce, CMS, HTML, Flash, user interfaces etc. After exceeding all possible opportunities and growing from a Junior Designer to a Senior designer and a Design Department Manager, Liliia took off to freelance and to choose her own projects, clients, people. It’s been the scariest and the best decision so far for her to concur the world on her own and to build a little agency based in Slovenia to serve private clients in Australia, London, NY, LA, SF. 

2000-2006 Liliia got a scholarship for excellent achievements in German Language and got accepted to Mykolayiv Pedagogical University where she got a degree in German Language and Psychology.

1983 - Liliia was born in USSR in a small tiny town in Ukraine. 

Earlier

2011 -2015 Liliia founded an agency in Ljubljana, Slovenia. Continued working with clients worldwide while living in a beautiful city. During those years Liliia has been living through primarily night shifts to bridge the time zone gap between clients in Sydney, London, New York, San Francisco, Los Angeles, and Berlin. She managed 360 execution on every project from start to launch as well as helped agencies in times of overload. Back in 2011 -2015 I was designing, planning, outsourcing dev talent, and selling CMS Themes, Templates, PSD assets on Themeforest and CreativeMarket. Worked at many agencies worldwide, freelanced a bunch and currently working as an in-house product designer @HomeAway. You are welcome to say hi via email

2005-2011 While getting my Masters degree in German and Psychology, Liliia got her first gig back in 2005 working for templatemonster.com - good ol’ times. She watched this company grow from a 5-bedroom apartment with 15 people into 300 people and an office. Over those years Liliia designed 1800+ variations of layouts for desktop and mobile, eCommerce, CMS, HTML, Flash, user interfaces etc. After exceeding all possible opportunities and growing from a Junior Designer to a Senior designer and a Design Department Manager, Liliia took off to freelance and to choose her own projects, clients, people. It’s been the scariest and the best decision so far for her to concur the world on her own and to build a little agency based in Slovenia to serve private clients in Australia, London, NY, LA, SF. 

2000-2006 Liliia got a scholarship for excellent achievements in German Language and got accepted to Mykolayiv Pedagogical University where she got a degree in German Language and Psychology.

1983 - Liliia was born in USSR in a small tiny town in Ukraine called Snigiryovka. It was 18k people town and grew up in the house that was built by her great-grandfather Senya in 1956. Liliia and her family had a farm with 39 pigs, 3 cows, 6 goats, hundreds of chickens, hundreds of nutrias, dogs, cats.